Why I Care: My Quest for Purpose Driven Business

1. Business Beyond Profits:

It's not just about what's on the shelf or the software on our devices; it's about the journey products and services take to get there. Through diverse roles in international trade, co-founding a software start-up backed by Microsoft, in marketing and media campaigns and more, I've delved into the transformative power of businesses. The key? Making choices that benefit both the company and society. You can create shared value!

Interested in creating shared value for your business? Contact me to discuss strategies.

when you understand and embrace diversity, you can craft strategies that truly make a difference.

2. Strategic Visions for Sustainable Global Communities:

Strategy is more than just business decisions. Having immersed myself in 28 countries and diverse cultures, I see it as a bridge, connecting global communities with equitable opportunities. More recently, from trekking the Silk Road in China to sipping Lhasa beer at Everest basecamp in Tibet, my adventures have taught me this: when you understand and embrace diversity, you can craft strategies that truly make a difference.

Curious about how diversity can shape your strategic vision? Get in touch to learn more.

3. Researching Tomorrow's Business:

My research on Sustainable Business Model Innovation in New Zealand's tertiary education sector is proof of my dedication to forward-thinking. This topic, though new in NZ, has garnered global attention. The reason? A shared global desire for businesses that are innovative yet sustainable and a thirst for more knowledge as to how to get there.

Want to delve deeper into Sustainable Business Model Innovation or learn about how this can be applied in your sector? Reach out to me for insights.

A shared global desire for businesses that are innovative yet sustainable

4. The Heart of Advocacy:

Rooted in a legacy of leadership, my lineage tells a story of passion and perseverance. I hail from an Oxford-educated community leader and trailblazer who shaped the future at New Zealand's Forestry Research Institute, a revered Samoan chief who championed Samoa's independence at the UN and created educational opportunities for many Samoans through pioneering a scholarship fund, and numerous others in my lineage who've left indelible marks. This heritage isn't just a tale; it fuels my drive. Advocacy, for me, is deeply personal. Whether mentoring the next generation, elevating the underserved, or championing causes close to my heart, I am on a mission: to uplift, amplify, and make an impact.

If you're passionate about advocacy and want to make a difference, let's collaborate.

In reflection, my journey weaves through varied terrains, both physical and professional. It's been about taking risks, championing causes, and crafting strategies that balance profit with purpose. While my path might not be the usual, it's led me to a unique intersection: where business is fused with sustainability.

Inspired by my journey and want to create a strategically sustainable impact with your business? Connect with me to embark on a transformative collaboration.