The Future of Business and Personal Wealth: Creating Shared Value

What is Creating Shared Value (CSV)?

CSV is not philanthropy or Corporate Social Responsibility (CSR). Instead, it’s a competitive business strategy that integrates solving social issues into the core of profitability. As Harvard's Michael Porter and Mark Kramer differentiate the strategy, businesses that tackle societal challenges gain a competitive advantage while generating long-term economic value.

Want to see how I turned CSV into a profitable model personally? Jump here → My Personal CSV Model: Real Impact, Real Profits – or, if you’re new to CSV, read on.

Unlike CSR, which often mitigates harm, CSV creates a virtuous cycle of wealth generation

➡ Businesses solve social issues → strengthening the economy → improving resources & opportunities → leading to more and scalable growth.

The Three Levels of CSV:

1️⃣ New Products & Services – Developing products and services that address unmet needs profitably (e.g., VisionSpring’s affordable eyeglasses).

2️⃣ Improving the Value Chain – Reducing costs & increasing efficiency by integrating sustainability (e.g., Walmart’s energy-saving initiatives delivering more than three billion dollars in savings to their bottom line).

3️⃣ Strengthening Local Clusters – Supporting infrastructure and ecosystems that benefit both companies and communities (e.g., Yara’s agricultural cluster in Tanzania - they led a coalition of companies, lifted two million smallholder farmers out of poverty and created a new business opportunity, increasing sales and market share).

It’s not just about doing good; it’s about rethinking your business model, company, or career by considering the social impact you can create—and how that impact strengthens your competitive edge.

Shared Value unlocks opportunities for businesses of every size, in every industry, to contribute to society while driving their own economic success. It’s about profit that gives back—creating a cycle of growth that benefits both business and community.

Applying CSV on an Individual Level

Traditionally, 'giving back' has meant charity - maybe a day of volunteering, philanthropy or donations - but CSV provides an alternative: solving social problems in a way that is financially rewarding.

My Personal CSV Model: Real Impact, Real Profits

CSV isn’t just for companies - it’s a powerful tool for individuals to generate financial success while making a meaningful impact.

As a New Zealand court-appointed advocate, I applied CSV to drive both profit and measurable change by leveraging my expertise in business, finance, and building networks.

My CSV Impact Results:

✔ Secured Financial Stability – Increased a property portfolio by 79%, ensuring long-term financial security for the client.

✔ Enhanced Quality of Life – Reduced medicinal reliance by 89%, improving their well-being.

✔ Created New Revenue Streams – Identified a legal caveat to generate NZD $3,500+ per week, establishing a government vendor partnership.

These results came from a structured approach I designed:

✅ Reimagining Impact – Identifying opportunities to create value.

✅ Maximizing Efficiency – Implementing financial & operational improvements.

✅ Strengthening Networks – Building strategic partnerships for scalability.

Want to apply this strategy to your own life?

📥 Checkout my Impact Matrix template for a step-by-step guide.

🚀 Need a downloadable version or personal support? Let’s connect - contact me.

Why This Matters Now

More than ever, individuals and businesses realise that profit doesn’t have to come at society’s expense. CSV isn’t just a corporate strategy - it’s an entrepreneurial mindset.

Achieve your full potential by capitalising on your skills - create wealth, make money on your terms, and drive sustainable impact. Profit with purpose by turning your expertise into opportunities that benefit you and society.

Final Thoughts

The best way to create impact isn’t by separating business from purpose - it’s by merging the two.

Let’s build a future where success and social good go hand in hand.